GLOBAL MARKETING & COMMERCIAL STRATEGY
Big-picture thinker.
Brand builder.
People-first leader.
I turn complex challenges into clear strategies.
And bring people together to make them happen.
Explore my impact↓Insight.
Direction.
Impact.
A CONNECTED WAY OF THINKINGSTRATEGY WITH SUBSTANCE
Global perspective.
Meaningful momentum.
From helping shape the global launch of Mounjaro / Zepbound at Eli Lilly to building integrated brand strategies across diabetes, oncology, and medical devices, I connect customer understanding with commercial ambition.
My work sits where insight, creativity, and execution meet. My focus is on building strong brands—and helping the people behind them do their best work.
17+years in marketing
and commercial strategy
50+international affiliates supported
with global launch strategy
$19M+in brand investment
optimized at Lilly
IMPACT
Ambitious strategy.
Grounded in action.
GLOBAL LAUNCH STRATEGYBringing a new chapter
in obesity care to the world.
Eli Lilly & Company · Global Tirzepatide–Obesity
Led development of global Mounjaro / Zepbound pre- and post-launch strategies, translating brand direction into messaging, launch playbooks, sales enablement, and integrated marketing for the U.S. and 50+ international affiliates.
Shaped the Obesity + OSA “Reinforce” portfolio strategy through two phases of market research, connecting customer insights to positioning and activation.
PORTFOLIO & CUSTOMER EXPERIENCEConnecting brands.
Clarifying the journey.
Eli Lilly & Company · Global Insulins & Tempo
Created and led the global new-to-insulin launch strategy for Lyumjev and designed the integrated Lyumjev & Tempo portfolio brand strategy.
Brought more than three years of research and strategic learning into an integrated launch playbook. Built Tempo’s brand foundations, naming architecture, and HCP and consumer campaigns for U.S. and international markets.
INTEGRATED MARKETINGCreative thinking.
Commercial discipline.
Eli Lilly & Company · WSI World Agency
Developed multi-channel engagement strategies across Lilly’s oncology portfolio, using customer insights and performance data to refine campaigns and support growth.
At WSI, advised business owners on integrated digital strategies spanning websites, lead generation, paid search, paid social, and performance optimization.
lrPerspective is global.
Leadership is personal.
THE PERSON BEHIND THE STRATEGY
Clear direction.
Shared success.
I believe the strongest strategies start with listening—to customers, to the market, and to the people doing the work.
Across my career, I’ve led cross-functional teams, coached marketing talent, influenced executive decisions, and helped global affiliates turn strategy into action. I bring analytical rigor, creative curiosity, and a practical sense of what it takes to move forward.
Based in Carmel, Indiana, with a career shaped by global collaboration and a commitment to community.
Explore my full resume ↗A CAREER BUILT ON CONNECTION
WSI World Agency
Director
2025–2026Eli Lilly & Company
Global brand, portfolio & marketing leadership
2014–2025Earlier experience
Roche Diagnostics · LivingSocial · Destination marketing
2007–2014